Blar i BI Open på forfatter "Anthonsen, Kristian Andre"
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Is it always good to be early? A look at how the EU adoption has impacted suppliers in the Lead Market of Norway
Rigan, Martin Foreman; Anthonsen, Kristian Andre (Master thesis, 2022)A lead market (LM) describes an area where a new innovation design is successfully adopted prior to any other markets (Beise, 2004), and can be used to understand the diffusion of new products and services. While previous ...